contact us

John Barker Law
+64 21 798 353
PO Box 224
Shortland Street
Auckland 1010
New Zealand

New Zealand

+64 (0)21 798 353

John Barker Law is a boutique firm offering strategic legal and policy expertise to the food and beverage sector with a special emphasis on wine and other alcoholic beverages.

Combining specialised legal skills with extensive experience in government and industry, John Barker Law delivers strategic and outcome-focussed advice to clear the regulatory pathway from production through to the global market. 



John Barker is a leading international authority on geographical indications law, and has played a key role in the development of geographical indications law in New Zealand. He is also experienced in trade mark law.  Based on this expertise, John Barker Law provides strategic legal and policy advice in the follow areas:

  • Development of geographical indications;

  • Geographical indication protection and opposition;

  • Trade mark search and registration;

  • Trade mark protection and opposition.

Examples of the work we have done in this area include:

  • Advising New Zealand Winegrowers on GI legislation and regulations in Parliament.

  • Assisting with the drafting of GI applications for all NZ GI registrations under the new GI legislation.

  • Acting as the external expert for the Ministry of Foreign Affairs and Trade’s consultation roadshow on GIs under the EU-NZ FTA negotiations.

  • Preparing the application to amend the Food Standards Code to allow all products legally entitled to use the Tequila GI to be sold as spirits in Australia and New Zealand.

  • Acting as an expert witness for the Vintners Quality Alliance of Ontario in a challenge by a TM owner to the VQAO rules.

  • Advising offshore food manufacturer on rights regarding parallel imported goods.